You should be aware, however, that the book might not reflect what Google is like today. The book’s not very old yet (first publication: 2014) but it seems that things have changed since the events described in the book. People are now unsure whether the famous Google mantra Don’t be evil still holds or not.
Why I did not love this book
Well, given that the book is at heart just a collection of (great) advices, maybe the narrative style is too much. I know that without it, it would hardly qualify as a book, that is something that people buys to read some kind of story.
Without the narrative style, it would hardly qualify as something that could be sold cheaply to a wide audience.
And I’m pretty sure that the book sold in masses, so their goal has been reached. Heck, the front cover says it is a New York Times bestseller after all. But for the already enlightened reader, who wants to maximize the value he gets from the time he spends, sometimes the book gets boring. We keep reading because there and there we find some amazing quotes, some great insights, some interesting revelation about Google, and some OK jokes. But in secret we wish that we could go directly to the point and move on.
Oh yeah, that’s selfish, I know that. They’ve spent countless hours to write this book and all I’m saying is that they should have given us the raw gems instead. I totally should feel shameful of having such thoughts.
But come on! We’re in the information age for some time now. Internet got everything we need at the tip of a Google research.(How ironic is that?) We only want the greatest information and no coating around it, for the minimum effort invested.
But without the narrative style the book would be tasteless, wouldn’t it?
Think that’s not possible? Want an example? Fine! I have the perfect example at hand.